The Challenge: Bespoke Sales Training with Measurable ROI
A growing tech company in Leeds had long invested in sales training for its commercial team. But after years of attending generic sales training courses UK providers offered, the leadership team struggled to see real, lasting impact.
Previous sales training classes failed to connect with the unique culture of the company. Sessions were often broad and lacked relevance to their customer journey or market environment. Despite good intentions, these sales training programs brought no measurable return on investment (ROI), other than a loose hope that it might aid retention. Team feedback was consistent: the sales course training was quickly forgotten, not aligned with day-to-day responsibilities, and rarely drove behavioural change.
The Solution
Determined to take a new direction, the company turned to Commversant—experts in bespoke sales training and sales leadership training.
Rather than delivering a one-size-fits-all sales training course, Commversant took a consultative, strategic approach. Arron and Sarah worked closely with stakeholders to understand:
- The business’s commercial goals
- Products and client base
- Team structure and culture
- The sales negotiation skills training needed to shift performance
From this foundation, Commversant built a fully tailored sales and management training solution. The programme was not a one-off session. Instead, it became a continuous, embedded part of the company’s learning and development strategy.
The sales manager training journey included:
- Year-round coaching for sales professionals
- Practical, role-relevant management training sales content
- Sessions linked to specific sales negotiation training objectives
- Integration of learning into personal goals and wider team KPIs
This was more than just sales management training—it was a shift in mindset and capability. Trainers took time to build relationships with the team, ensuring each person saw the value in what they were learning.
The Impact:
- Cultural Relevance
The tailored management sales training matched the reality of the business. Staff in Leeds responded positively to its relevance and applicability, often commenting it was the first sales training they’d attended that truly “spoke their language.” - Measurable ROI
Sales performance improvements could now be directly tracked against training activities. Managers were able to monitor results, linking sales training courses UK outcomes with commercial growth. - Long-Term Change
The embedded nature of the programme helped ensure consistency. Unlike one-off sales training classes, the learning was sustained and became part of the company’s rhythm. - Structured Performance
Core tools from the sales training programs were adopted into performance reviews and KPIs. The entire sales team in Leeds now operates with a clearer focus on capability building and ongoing improvement.
Why Commversant?
Whether you’re looking for sales negotiation skills training, sales leadership training, or full sales management training in Leeds, Commversant provides tailored solutions with tangible ROI. From sales manager training to complete sales training courses UK, their focus is always on real-world application and measurable success.
Happy Clients
“This partnership has been a complete game-changer in how we approach training. Commversant’s bespoke delivery, ongoing engagement, and deep understanding of our business has created a real shift in how our salespeople improve.
Their work has helped us embed training into the fabric of our performance culture—with measurable outcomes we can track. I’d recommend Commversant to any organisation serious about investing in people and wanting to turn training into something that actually delivers.”