The Challenge: Empowering Global Sales and Leadership Excellence: A Case Study with a Leading B2B Agency
A multi-award-winning B2B agency operating across Manchester and New York approached Commversant with a clear objective: to elevate the capability of its global teams. With employees spread across the UK and USA, they required a reliable training partner to deliver impactful sales training, leadership development, and management training sales solutions tailored to each market.
The agency was seeking more than a standard sales training course. They needed tailored sales training programs that could strengthen consultative selling, sharpen sales negotiation skills training, and prepare emerging leaders for international responsibilities. Cultural sensitivity, practical relevance, and consistent excellence were essential to the success of the leadership training and development strategy.
The Solution
Commversant delivered a suite of high-impact sales and management training and leadership development training programmes that have since become integral to the agency’s learning and development approach.
These included:
• Consultative Selling: A customised sales course training module that enhanced relationship-building and value-based selling skills.
• Profitable Negotiation: A targeted sales negotiation training course designed to boost commercial outcomes without compromising client rapport.
• Presentation Skills: Practical sessions to improve both internal communication and client-facing interactions.
• Global Leadership and Management Training: A recent bespoke initiative focusing on developing future leaders across Manchester, New York, and beyond.
Delivered across both locations, these sales training courses UK and US-based sessions were structured to ensure consistency while maintaining local relevance. Working closely with the HR team, Commversant aligned all training to business goals, internal culture, and the agency’s evolving needs.
The Impact:
Commversant’s approach to leadership and management development has delivered measurable value in both regions:
• Global Consistency, Local Adaptability: By tailoring content for Manchester and New York teams, the sales training management and leadership training management programmes met distinct regional needs while aligning with broader organisational goals.
• Engaging Delivery: Delegates have praised the sales training classes for their practical application, expert facilitation, and the energy Sarah brings to every session.
• Lasting Behavioural Change: Teams have adopted the strategies learned in sales leadership training and executive leadership training into their daily workflows, driving improved commercial and team results.
• A Trusted Partner: Commversant is now regarded as an extension of the internal L&D function, offering ongoing coaching and leadership development across the business.
Whether you’re based in Manchester or New York, Commversant offers expertly delivered management and leadership training, corporate leadership training, and sales manager training to help your teams grow, adapt, and lead with confidence. Explore our full range of sales training courses UK and international leadership development program options today.
Happy Clients
“Partnering with Commversant since 2016, they’ve delivered a wide range of sales training and leadership development courses for our international teams across the UK and US. The feedback has been consistently excellent – and the learning has translated into action.
Sarah, in particular, has built strong relationships with our people. She is well respected and brings real energy and insight to every session. Commversant has become our training partner of choice, and I would not hesitate in recommending them.”