The Challenge: Telemarketing Skills Development for a Leading Security Technology Company in Manchester
As part of a strategic focus on boosting internal sales, a well-established security technology company based in Manchester sought to improve the effectiveness of its telemarketing team. Although the team was already experienced and highly motivated, there was clear room to sharpen their telemarketing skills, align sales techniques across the board, and ensure consistent performance during outbound campaigns.
The client recognised that their agents and managers needed more than just theory. They needed tailored telemarketing skills development that mirrored real-life call scenarios and reflected the specific challenges of their customer base. The solution had to support both new hires and seasoned team members alike, making telemarketing training for beginners and advanced coaching equally important.
The Solution
To meet this need, the company partnered with Commversant, a trusted provider of telesales training courses and telemarketing coaching programmes in Manchester. Together, they designed and delivered a series of engaging, practical training days that focused on both strategic and hands-on improvements.
The process began with in-depth consultations involving both frontline agents and team leaders. This led to a fully customised training programme that included:
- Live call listening and performance diagnostics
- Tailored roleplay exercises based on actual prospect profiles
- Real-world call scenarios and guided feedback
- One-to-one telemarketing coaching programmes to reinforce individual development
- Structured end-of-day reviews for team-wide growth
Commversant’s delivery style was fast-paced, collaborative, and highly interactive—striking the right balance between group learning and personalised outbound call training. The sessions focused on core areas such as:
- Proven methods for opening, handling, and closing outbound calls
- Objection-handling techniques that build resilience and flow
- Real-time coaching to boost confidence and improve response times
- Actionable feedback for continued learning and self-evaluation
The Impact:
The outcome of this tailored telemarketing training for beginners and experienced staff was immediate and measurable:
- Improved Confidence: Staff began applying new telemarketing skills in live campaigns, with better engagement and stronger conversion outcomes.
- Relevant Learning: Because the training was based on real-world calls and business goals, team members found the techniques practical and easy to implement.
- Structured Growth: The use of structured feedback and individual coaching paved the way for long-term skill development and consistent performance across the team.
- Sales Results: The business saw a marked improvement in its internal sales function, with Commversant’s telesales training courses playing a key role in enabling future growth.
Why Commversant?
If your Manchester-based sales team needs focused, impactful support—whether through telemarketing training for beginners, advanced telemarketing skills development, or targeted outbound call training—Commversant delivers real change. Our proven telesales training courses and telemarketing coaching programmes help businesses of all sizes boost sales, sharpen team performance, and create long-term value.
Happy Clients
“Commversant’s telemarketing training has become a vital ingredient in winning customers. Their sessions are energetic, highly relevant, and always tailored to our business and prospects.
The mix of group work and one-on-one feedback ensures every participant walks away with something valuable. We’ve seen a real difference in the team’s performance, and I would strongly recommend Commversant to any business looking to get ahead in today’s competitive age.”