Case Study: Sales Enablement Across Diverse Audiences in Manchester
The Challenge
Over a 10-year period, this Manchester-based client faced an evolving set of training and development needs. With a mix of sales professionals, non-sales stakeholders, and experienced team members, delivering a uniform solution was not an option. The client needed sales enablement support that could engage diverse teams and achieve measurable results across multiple departments.
Whether it was onboarding new hires, developing commercial acumen in non-sales roles, or reinvigorating senior professionals who believed they had “seen it all”, the goal remained the same: to create sustainable growth through meaningful learning. With this in mind, the company turned to Commversant for a tailored solution grounded in insight and experience.
The Solution
Commversant became a trusted long-term partner, delivering sales enablement across diverse audiences in Manchester through a carefully planned and customised approach. Each project began with in-depth consultation to understand the team’s challenges, business goals, and audience profile.
Our process included:
• Detailed scoping to align each programme with the organisation’s goals and delegate needs
• Matching the right consultant to each audience—ensuring relevance, tone, and sector expertise
• Designing bespoke sales training for:
o New sales hires, helping them build strong foundations
o Non-sales roles involved in the customer experience (e.g. product, technical, and support teams)
o Senior sales professionals looking to refine and refocus
• Ongoing advisory support to ensure each programme remained aligned with business growth and market changes
This tailored approach proved critical in providing sales enablement that worked across every level of the organisation, from junior team members to leadership roles.
The Impact:
The results of this Manchester-based engagement speak for themselves. Commversant delivered lasting improvements by enabling people to thrive—regardless of their starting point.
Key outcomes included:
• Consistently High Feedback Scores: Training received outstanding reviews from participants across all levels
• Visible Sales Performance Uplift: Improvements were seen not only in core sales roles but also in adjacent commercial teams
• Trusted Long-Term Partnership: Commversant became a dependable extension of the internal team—offering practical advice and consistent delivery
• Enduring Value: A full decade of collaboration underlines the results and the strong relationship built with the client
Happy Clients
“I have used Commversant on numerous occasions over the last 10 years, and they have always delivered an outstanding service.
They take the time to understand your team’s unique context, and always match the right consultant with the right content.
Whether it’s for new hires, non-sales teams, or seasoned professionals, they’ve made a real impact—and the uplift in performance speaks for itself.
They’re more than a provider—they’re a true partner. Always available with honest, insightful advice.”